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Check your we
I opened a piece of mail the other day. It was from an organization we’ve supported – one that does good work, important work. But here’s what jumped out at me right away about this short piece. It was...
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Money, time and attention poverty
I read an interesting article yesterday in the New York Times. Titled No Money, No Time, it was about different kinds of poverty. You probably think about financial poverty, but maybe like me you...
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Use these powerful triggers to raise more money. (Though your colleagues...
I hadn’t joined a cult. I just wanted to remember these important triggers Last week, I wrote about the importance of emotion in your fundraising. It reminded me of the emotional triggers that...
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You just haven’t earned it yet, baby
Morrissey, Quart 06. Photo: Kim Erlandsen, NRK P3 (CC BY-NC-SA 2.0) Every time I hear a frustrated fundraiser talk about donors who aren’t giving, that lyric pops into my head. (In case you don’t know,...
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Trust
Photo by purplejavatroll (http://www.flickr.com/photos/44124466731@N01/27687364/) Over the past few days, I’ve been thinking about trust. This was spurred in part by a couple of pieces of mail I...
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How to heal an unappealing fundraising appeal
by 401(K) 2013 I don’t know why, but I continue to be surprised at major nonprofits – who have the means to do it right – mailing out solicitations that miss. We got one the other day, from a...
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How hard are you making it to give?
Giving shouldn’t be so confusing. The other day as we paid our bills, my husband and I pulled an appeal from our pile to make a donation. Then we turned the response form over and over, trying to...
View ArticleAre you using the magic fundraising word?
Fundraising magic? You’ve heard it before: a magic word that will transform your fundraising. You. So you dutifully make sure that word is everywhere. But maybe it doesn’t do as much magic as you’d...
View ArticleWhy it’s smart to love your donors for who they are
Are we letting a few verbs stand in the way of better solicitations? I read an article in the New York Times about the U.S.’s struggles with low voter turnout. One point made was that an experiment...
View ArticleBeware these pitfalls if you want to raise more money
Indulge me, will you? There are some common words or phrases that I see in too many appeals (and annual reports or even thank you letters) that set my teeth on edge. You’ll find me, almost daily,...
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